E-commerce Brand Identity System
Camille Rousseau
Founder & CEO · E-commerce Brand
Project Overview
A growing e-commerce brand needed a complete identity overhaul to compete in a premium market segment. Sara designed a cohesive brand system that elevated the brand's positioning and improved customer trust.
The Challenge
The client's existing brand felt inconsistent and DIY. Products were strong but the visual identity didn't match the premium price point, leading to high cart abandonment and low repeat purchase rates.
Our Approach
Sara conducted a brand positioning workshop, analyzed competitor aesthetics, and developed a new logo, extended color palette, typography system, packaging guidelines, and social media templates. The full brand guide was delivered with usage rules.
Results
Sales conversion improved within the first week of the rebrand launch. The client reported that customers began commenting on the brand's appearance unprompted. Repeat purchase rate increased by 18% over three months.
Deliverables
- Primary and secondary logo suite
- Full color palette with usage guidelines
- Typography system
- Brand voice and tone guide
- Social media template kit (12 templates)
- Packaging design guidelines
- 100-page brand guide PDF
Client Review
"Sara led our entire rebrand and she was exceptional. She understood our market positioning before touching a single design. The logo system, color palette, and brand guide she delivered look premium and work perfectly across every channel."
Founder & CEO, E-commerce Brand
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