Product Launch Motion Campaign
Daniel Park
Product Manager · SaaS Startup
Project Overview
Imagin Maker produced a full motion design package for a SaaS company's product launch — including hero animations, social reels, and an explainer video. The goal was to communicate a complex product simply and memorably.
The Challenge
The client had a technically strong product but struggled to explain it visually. Previous static ads had low engagement and failed to convey the product's value in the first few seconds.
Our Approach
Ali developed a motion design language from scratch — custom kinetic typography, smooth UI screen animations, and a 90-second explainer video. Every asset was designed to work across LinkedIn, Instagram, and the product homepage.
Results
Social media engagement doubled in the first week. The explainer video achieved a 74% watch-through rate. The client reported a measurable increase in demo bookings in the 30 days following launch.
Deliverables
- 90-second product explainer video
- 6 social media motion reels (16:9 and 9:16)
- Animated hero banner for homepage
- Kinetic typography intro sequence
- Motion guidelines document
Client Review
"Ali handled our product launch motion design from start to finish. The animations were cinematic, perfectly on-brand, and delivered ahead of schedule. Our social engagement doubled in the first week — something we hadn't seen with any previous campaign."
Product Manager, SaaS Startup
Want a similar result for your project?
Our creative team is ready to help you with UI/UX design, branding, motion design, and more.